The Volume Pass concept was developed in direct collaboration with visit.brussels. It was created as a weekend city pass designed to give access to around ten emblematic nightlife venues across Brussels, offering a seamless way to experience the city after dark.

The challenge was primarily graphical: to design a strong, impactful icon and a well-balanced typography that blends nightlife energy with a contemporary aesthetic. Collaborating with an institution like visit.brussels gave real depth and credibility to the project, allowing us to develop a refined, carefully crafted concept such as the Volume Pass.

The work on color themes, layout positioning, and the creation of various formats, from folded brochures to Instagram posts, helped build a complete, cohesive, and powerful visual identity. Every element was designed to ensure consistency across both print and digital platforms.

This strong and structured branding foundation allowed the Volume Pass to grow beyond a simple event concept and evolve into a true, recognizable brand with its own distinctive presence.